About 1/3 of all veggies and fruit grown worldwide are tossed due to cosmetic flaws. Specifically, if an apple or carrot is not big, red or straight enough, it cannot be sold in a supermarket. Stupid, right?
On top of that, farmers are forced to overproduce up to 20% in order to meet strict contract requirements with supermarkets. We've made it our mission to create a new quality standard for what is edible by feeding ugly and unwanted food back into our food chain while paying farmers a fair price for their hard work.
So we’ve created GRIM - a subscription box where you can make an impact, according to your own plan.
We select food that might otherwise go to waste, keep packaging at a minimum and re-use your wooden GRIM boxes to the max. For those of you who want to go the extra mile, we offer various pick up locations across Copenhagen. Oh, and our weekly newsletter gives you inspiration for recipe ideas and food waste tips.
We tell you exactly what is in your box, why it is GRIM and where it’s coming from - that is directly from 100% organic or biodynamic certified Danish and European farms. We promise our produce is always as ugly and fresh as it can get.
Subscription or single box? No problem. Skipping weeks or cancelling is super simple and switching box size, subscription plan and shipping method can be done at any point.
Our crooked veggies will most def give you an unforgettable cooking experience, as we keep surprising you with a mix of basic and not-so basic seasonal fruit and veggies. Get ready to try things you’ve never tasted before. Are you ready for the challenge?
Choose your box size, plan and shipping method
We design your box and source the ugly veggies for you
We pack your box
We deliver your box or you pick it up
“Wonderful concept with an admirable execution. Extremely high quality produce, that might be "grim" to some, but still way better than anything you'll ever find at the market”
“Fun way to discover new dishes by getting vegetables you've sometimes never even heard of. Also, they're on a great mission to eliminate food waste.”
“Highly recommended. Tasty fruits and vegetables, and lots of them.”
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