Together, let's fix what's broken
GRIM means "ugly" in Danish and sheds light on everything dysfunctional across today's food value chain.1/3 of all fruits and vegetables are discarded due to beauty standards, overproduction, too much packaging and the exploitation of farmers.
We believe that everyone is entitled to know where their food comes from and how it has ended on your plate.
We celebrate food in all its weird and funky forms, shapes and colours. Because look at those weird apples, failed oranges and disfigured cucumbers - how liberating!
We have created GRIM to inspire people that sustainable change can be achieved through creating meaningful, positive and fun moments together.
We are fundamentally changing the way people eat without recklessly exploiting the planets resources in the process.