Our Copenhagen-based company turns food that would normally be lost in today’s food supply chain into delicious fruit and vegetable boxes. At GRIM we celebrate food in all its weird and funky forms, shapes and colours. By sourcing our produce straight from organic farms, we solve food waste right where it happens.
Together, let's fix what's broken
GRIM means "ugly" in Danish and sheds light on everything dysfunctional across today's food value chain.1/3 of all fruits and vegetables are discarded due to beauty standards, overproduction, too much packaging and the exploitation of farmers.
We believe that everyone is entitled to know where their food comes from and how it has ended on your plate.
We celebrate food in all its weird and funky forms, shapes and colours. Because look at those weird apples, failed oranges and disfigured cucumbers - how liberating!
We have created EAT GRIM to inspire people that sustainable change can be achieved through creating meaningful, positive and fun moments together.
We are fundamentally changing the way people eat without recklessly exploiting the planets resources in the process.