About
FUCK BEAUTY STANDARDS
PETRA KAUKUA, CO-FOUNDER OF GRIM
Food waste is systematically built into our food system. By continuing to shop at supermarkets, we silently accept that ⅓ of all fruit and veggies produced are discarded because they are too “ugly” or “too many”. That’s why at GRIM, we do things differently.
OUR FOUNDATION
Sisters GRIM
We are Petra and Carolin. We both moved to Copenhagen from abroad to study our Masters, and that’s where we met. That’s also when we made a plan to disrupt one of the most traditional and male-dominated industries worldwide. Yeah. Sounds easy, right?
Two foreign girls on a mission, we created GRIM. At GRIM, we celebrate everything that is NOT norm-core by creating a new quality standard of what is edible. So we decided to proclaim FUCK BEAUTY STANDARDS as our go-to strategy in literally everything and made it our mission to show people how beautiful and tasty ugly can be.
We make juicy but ugly food boxes since July 2018 and deliver to food businesses since the beginning of 2019. Our operations are to-date entirely volunteer-run. Can you see? We've set the foundation for a movement that will change the world.
Join the ugly revolution now and become part of GRIM 👊
Vi der redder (lidt af) verden
GRIM
We think that everyone is entitled to know what they eat and where their food comes from.
At GRIM, we love and welcome all shapes, sizes and colours 🌈
It’s a serious mission we are on - but while we do it, might as well have a bit of fun. Because look at those weird apples, failed oranges and disfigured cucumbers - how liberating!
The guiding principle behind everything we do is to reduce the negative environmental impact of our food systems. Full stop ✋
OUR COMMUNITY OF GRIMLINGS
Volunteers
Every week, we pack our GRIM boxes with the help of a community of dedicated volunteers. Our volunteers are really the engine of GRIM - without them, no GRIM! Simple as that. “You are the GRIM apple to my eye” would be the perfect love declaration to all their hard work.
Perks: Take home all the veggies you can carry in a home-made GRIM bag :)
OUR COMMUNITY OF GRIMLINGS
Customers
With each and every box, our customers are helping us:
🍆 Save ugly produce and reduce the amount of tons of edible food that is wasted at farms every single day.
📢 Spread awareness about food waste. Food waste is a massive problem with huge implications on our environment. Get your food waste facts straight and tell your friends about us!
💑 Support farmers rather than rich retailers. By buying a GRIM box, you help farmers earn an actual income on food they would normally leave in the field, sell for pennies to become animal feed or even pay to become biogas.
Food Businesses
We supply GRIM produce also to food businesses.
By using our products, you can make your own sourcing processes of organic produce more transparent, sustainable and affordable.