FUCK BEAUTY STANDARDS
Food waste is systematically built into our food system. By continuing to shop at supermarkets, we silently accept that ⅓ of all fruit and veggies produced are discarded because they are too “ugly” or “too many”. That’s why at GRIM, we do things differently.
We think that everyone is entitled to know what they eat and where their food comes from.
At GRIM, we love and welcome all shapes, sizes and colours 🌈
It’s a serious mission we are on - but while we do it, might as well have a bit of fun. Because look at those weird apples, failed oranges and disfigured cucumbers - how liberating!
The guiding principle behind everything we do is to reduce the negative environmental impact of our food systems. Full stop ✋